Week 3 EOC: Demographics-MINE

There are many different types of people in this world, but there is three different categories of people at large. the baby boomers, generation x, and the millennials.The baby boomers are the people born between the years 1946 and 1964. This generation is called the baby boomers because there was 78 million people born post World War 2. This generation is the wealthiest generation among us. The baby boomers account for only 25% of the population, yet hold 75% of the worlds financial assests and account for 50% of the world's total consumer spending. "Although they might now be feeling the pinch of the weakened economy, the baby boomers are still the wealthiest generation in U.S. history." Analyzing the Marketing Environment page 14. The generation fallowing the baby boomers is named Generation-X, or gen-xers. "Author Douglas Coupland calls them Generation-X because they lie in the shadow of the boomers and lack obvious distinguishing characteristics." Analyzing the Marketing Environment page 15. The gen-xers are the people born between 1965 and 1976. This generationis less materialistic and more skeptic. They prize experience and the gen-xers that have family put family first and their career second. There is a higher divorce rate among this age group, and are the first generation of "latchkey kids." Following Generation-X are the millennials. The millennials, otherwise named generation Y or echo boomers, are the people born between 1977 and 2009. the millennials are also named the echo boomers because there was 83 million people were born. The millennials are the first generation to grow up with technology and are completely technology based. Studies show that 91% of millenials are on the web, 77% are frequently on social networks, and 71% of millenials use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Analyzing the Marketing Environment page 17.