Promotion

Promotion is very important in creating a business. Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures. 13 Personal Selling and Sales Promotion (page 37 of 49) Without promotion, a person's business will not go anywhere. Here at Fresh Fruit and Juice we have thought of a few different ways to promote ourselves. Many different ways to promote a business is to use the internet. Fresh fruit and Juice has created a website listing what products we have at certain times of the year. On the Fresh Fruit and Juice website is a list of our locations and the days we will be at those locations. Our website also includes the list of prices of every item we sell. Another source of spreading the word about Fresh Fruit and Juice is to use social media like Facebook. A given promotion runs the risk of being lost in a sea of other promotions, weakening its ability to trigger immediate purchase. Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones.  13 Personal Selling and Sales Promotion (page 37 of 49) Fresh Fruit and Juice does have its own Facebook page and if a person wishes to like the page then that person will receive messages and notification of the fresh Fruit and Juice locations and the special that may be held around holidays. To catch some people’s eyes, Fresh Fruit and Juice will put our adds in health magazines. Sales promotions are found everywhere. For example, your favorite magazine is loaded with offers like this one that promote a strong and immediate response. 13 Personal Selling and Sales Promotion (page 37 of 49)