Business Mission Statement

A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. 2 Company and Marketing Strategy Partnering to ... (page 5 of 43) Our vision here at Fresh Fruit and Juice is to supply customers with the freshest fruit slices available and the best fruit drinks made with only our fresh fruit supply. Here at Fresh Fruit and Juice we wish to create a sense of refreshment for our customers from the hot sun with a bit of a health kick. The Fresh Fruit and Juice will have folded chairs so that our customers can be comfortable while they take a break from the heat and enjoy some shade under an umbrella. At Fresh Fruits and Juice we wish to make our employees so happy and comfortable and create a fun situation for them so that there is no other choice but to come back with friends and family. Strategic planning sets the stage for the rest of the planning in the firm. Companies usually prepare annual plans, long-range plans, and strategic plans. The annual and long-range plans deal with the company’s current businesses and how to keep them going. In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment.  Company and Marketing Strategy Partnering to ... (page 5 of 43