SWOT Analysis

When first starting Fresh Fruit and Juice we tried to think of our SWOT, meaning Strengths, Weaknesses, Opportunities, and Threats. Identifying the many different items in each category is very important.  It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. 2 Company and Marketing Strategy Partnering to ... (page 32 of 43 Every business has much strength, and the fact that Fresh Fruit and Juice is the name of the food stand is guaranteed a few customers. At Fresh Fruit and Juice not only serves fruit slices, but juice made from only the fruits selected by the customers that are on the menu. A huge strength of the Fresh Fruit and Juice is that we only serve the fruits that are in season; meaning if the season was in the middle of winter, Fresh Fruit and Juice would not sell a fruit that is grown in the summer simply because that fruit will not grow in the winter. Serving fruits that are in season means we will not be serving fruit in fall that has been sitting around since Spring There are some drawbacks to any business. No matter how many strengths a company has, it will always have some weaknesses. A major weakness, that is also strength, is that Fresh Fruit and Juice only serves fruit that are in season. The problem with only serving in season fruits is that a fruit truck may very well not have a specific fruit on the menu that a customer wants; leading to fewer customers in certain seasons. "Assesses major threats and opportunities that the product might face, helping management to anticipate important positive or negative developments that might have an impact on the firm and its strategies."  2 Company and Marketing Strategy Partnering to ... (page 32 of 43) To being successful with anything a person does, they need to take advantages of all the opportunities in life and with their career. There are many opportunities with a fruit stand, such as the placing of the truck. When Fresh Fruit and Juice was deciding our locations, we deciphered the many location opportunities very carefully. Placing a fruit truck, or any other business, can either make or break it. Another opportunity Fresh Fruit and Juice took into consideration is the prices of our fruit supplier. If there is a major sale on certain fruits that a lot of people may like then the wise thing to do would be to take advantage of that sale. Threats, that word can be very cruel. A major threat for Fresh Fruit and Juice is the competition. The major competition for a fruit stand is that many people will often just go to the grocery store for fruit and completely pass on a fruit stand because Fresh Fruit and Juice does not sell a whole watermelon.