Objectives

Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. 12 Communicating Customer Value Advertising and... (page 23 of 53) The objectives at Fresh Fruit and Juice are pretty simple. Our main goal is creating a great relationship with our customers. In doing so, the employees here at Fresh Fruit and Juice listen to what the customers want and try to make the consumers have a fun, comfortable, and relaxing time. Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. 2 Company and Marketing Strategy Partnering to ... (page 32 of 43) A major goal has to do with financial situations. Fresh Fruit and Juice plans on selling most of our supplies in one day, meaning every day we need to buy fruits from our suppliers to keep up with the demands.