Business Mission Statement

A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. 2 Company and Marketing Strategy Partnering to ... (page 5 of 43) Our vision here at Fresh Fruit and Juice is to supply customers with the freshest fruit slices available and the best fruit drinks made with only our fresh fruit supply. Here at Fresh Fruit and Juice we wish to create a sense of refreshment for our customers from the hot sun with a bit of a health kick. The Fresh Fruit and Juice will have folded chairs so that our customers can be comfortable while they take a break from the heat and enjoy some shade under an umbrella. At Fresh Fruits and Juice we wish to make our employees so happy and comfortable and create a fun situation for them so that there is no other choice but to come back with friends and family. Strategic planning sets the stage for the rest of the planning in the firm. Companies usually prepare annual plans, long-range plans, and strategic plans. The annual and long-range plans deal with the company’s current businesses and how to keep them going. In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment.  Company and Marketing Strategy Partnering to ... (page 5 of 43

Week 8 EOC: My Creative Content

EOC Week 6: Me x 3 Products I Use

I like to use many different products...

Week 7 EOC: Market Plan: The Pitch

Hungry? Just looking for snack? Here you can make your own fruit bowl or cup with the fruits of your choice. Thirsty?  Turn your favorite fruits into a blended drink. People are always looking for a quick snack they can take on the go. Now let’s add a little health. Here at Fresh Fruit and Juice, a customer can create a bowl of in season fresh fruit in 2 different sizes.  Customers will have a choice of small and large bowls. If a customer is thirst and doesn’t want to hassle with a fork or spoon and they don’t want any spills, they can order a juice. Fresh  fruit blended with no sugar or other add-ins.

Week 3 EOC: Demographics-MINE

There are many different types of people in this world, but there is three different categories of people at large. the baby boomers, generation x, and the millennials.The baby boomers are the people born between the years 1946 and 1964. This generation is called the baby boomers because there was 78 million people born post World War 2. This generation is the wealthiest generation among us. The baby boomers account for only 25% of the population, yet hold 75% of the worlds financial assests and account for 50% of the world's total consumer spending. "Although they might now be feeling the pinch of the weakened economy, the baby boomers are still the wealthiest generation in U.S. history." Analyzing the Marketing Environment page 14. The generation fallowing the baby boomers is named Generation-X, or gen-xers. "Author Douglas Coupland calls them Generation-X because they lie in the shadow of the boomers and lack obvious distinguishing characteristics." Analyzing the Marketing Environment page 15. The gen-xers are the people born between 1965 and 1976. This generationis less materialistic and more skeptic. They prize experience and the gen-xers that have family put family first and their career second. There is a higher divorce rate among this age group, and are the first generation of "latchkey kids." Following Generation-X are the millennials. The millennials, otherwise named generation Y or echo boomers, are the people born between 1977 and 2009. the millennials are also named the echo boomers because there was 83 million people were born. The millennials are the first generation to grow up with technology and are completely technology based. Studies show that 91% of millenials are on the web, 77% are frequently on social networks, and 71% of millenials use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Analyzing the Marketing Environment page 17.

EOC Week 4: Consumer vs. Business Marketing

There are many differences between these two types of marketing but, there is three differences i wish to talk about.

Boston Consulting Group

When a person first reads this article they understand that the gaming industry has been a victim of the recession and how the industry went in a downwards spiral. As a person keeps reading they may start to think this article has nothing to do with the recession and all it talks about is the different games within the different gaming companies. Then it hits them, this article is about how the three gaming companies; Nintendo, Microsoft, and Sony Corp.; were forced to compete with each other on a new level because all three were affected by the recession. “The tentacles of the recession have reached into the videogame industry, a business that was long considered downturn-resistant.” Videogame Makers Can't Dodge Recession JULY 28, 2009 YUKARI IWATANI KANE Page 1 The recession caused Microsoft and Nintendo’s sales to plummet 38%. As it becomes more and more popular to buy games online less and less people are going to the stores run by Microsoft and Nintendo. The recession also hit the customers of Microsoft, Nintendo, and Sony. Nobody wanted to spend their money on games when they weren’t making much at all. “The weakness stems from more consumers sitting on the sidelines and tightening their purse strings.” Videogame Makers Can't Dodge Recession JULY 28, 2009 YUKARI IWATANI KANE Page 2 This forced the gaming industries to cut their prices on their gaming consoles. Sony cut their prices by $100 on its play station 3 making Microsoft to cut their prices on their x-box 360’s. Instead of Nintendo cutting their already $250 low price, the company bundled its Wii with games.  Industries tend to organize their companies into different groups. A question mark is a product that needs a lot of money to stay “alive”. Microsoft’s X-box 360 would be the Question Mark. “Question marks are low-share business units in high-growth markets.” 2 Company and Marketing Strategy Partnering to Build Customer Relations Page 11